Recent examples of client success

For a global music streaming service, Elevage worked with the Ad Revenue team to develop and execute a strategy to fundamentally re-imagine the company's revenue function.  

During this engagement, we helped the client: 

• design new staffing requirements to enhance their visibility in the market;
• develop product positioning statements to communicate product value to brands;
• define ad tech requirements and select vendors; and 
• forecast revenue and cost impacts on EBITDA.  

As a result, the company transformed their go-to-market approach and significantly improved financial performance.

For a leading player in the audience data space, Elevage worked with the Product and Client Success teams to define a strategy to add AI tools to their offerings.  

This engagement included: 

• collaboration with company product leaders to understand their vision of how AI could enhance existing products; 
• development of a preliminary go-to-market concept built around customer value creation; and
• evaluation of the concept's market potential via in-depth interviews with a number of key clients. 

As a result, the company enjoys greater cross-team alignment and clearer product vision, ensuring continued competitiveness in a rapidly evolving market.

For a major agency holding company, Elevage worked with their growth team to refine their client engagement strategy and accelerate new business wins.  

During this engagement, we leveraged our deep brand marketer experience to:

• collaborate with the growth teams in each of the holding company’s constituent agencies to understand their services and client targets;  
• establish target-specific value propositions, identifying key account needs and mapping those needs to cross-agency capabilities; and
• support client-specific engagement strategies, matching the various agency growth teams with leaders and decision-makers across the target accounts. 

As a result, the holding company was able to shorten sales cycles, increase win rates, and drive new revenue.